Strategic Leadership for Values‑Driven Growth
What is Fractional Support?
A Fractional CMO is a senior marketing leader who partners with your business on a part-time basis.
They help guide strategy, align your messaging, and drive growth without the cost or commitment of a full-time executive.
This role focuses on building strategic marketing plans, customer acquisition frameworks, and sustainable growth systems that are practical, actionable, and aligned with your values.
The Good Principles Way
Providing marketing guidance and leadership tailored to your business and mission.
Our fractional marketing leadership gives you the expertise you need, exactly when you need it. You get the right vision, strategy, and execution support to reach the customers you want.
How it Works
We help shape strategy, align teams, supervise execution priorities, and elevate brand presence with intentional growth.
Working with a fractional CMO is flexible and tailored to your business needs.
Common ways we partner include:
•Developing a comprehensive marketing strategy aligned with your brand
•Aligning your team around clear growth priorities
•Supporting sales, customer acquisition, and market positioning
•Guiding campaigns and key initiatives without managing day-to-day execution
•Identifying needs for internal hires or agency partners and sourcing the right fit
You gain strategic clarity, measurable impact, and growth that aligns with your mission, all without adding a full-time executive to your payroll.
Hi, I’m Katie Elder
My focus is on cleantech, environmental services, and sustainable product companies that are ready to grow with intention. I work with founders and organizations that share my values and are committed to creating change that supports healthier communities, safer homes, and happier families.
I believe business is a force for positive change.
If you do too, let’s talk.
I am driven by collaboration, thoughtful growth, and expanding markets for better products and services.
I believe what we build matters just as much as how we build it.
Alongside strategic leadership, I bring a coaching mindset to every engagement, supporting founders and teams as they grow with clarity, confidence, and intention.
I thrive in seeing others realize their potential.
How do I help
I bring decades of consumer marketing and product management experience to decode the buyer journey and translate insights into strategies that drive growth.
"Founder Brand" development is central to this work. It's never done for visibility alone, but because trust is built through people, a founder's own story can be powerful. When founders lead with clarity and conviction, and build in public, their businesses grow with credibility and impact.
Marketing That Moves Markets
What We Offer
Strategy Grounded in Insight
We map the buyer journey and influence points, with primary research where needed, to turn deep understanding of your audience into actionable growth strategies.
Purpose-Driven Positioning & Campaigns
Every campaign, message, and initiative is aligned with your values and mission, ensuring growth that is principled and sustainable.
Amplifying Founder and Brand Voice
People buy from people. We help founders show up with clarity, credibility, and confidence, increasing visibility and market influence.
Let’s Talk Strategy
Discover how intentional marketing can move your business forward.
