About
About the Company
Good Principles ™ Consulting is dedicated to integrating social impact and sustainability into personal careers and corporate strategies. For individuals, we offer career consulting and coaching to help incorporate purpose into your professional life, including guidance on finding relevant education and courses. For companies, our services include fractional marketing leadership support and the development of comprehensive sustainability strategies. Our mission is to empower both individuals and organizations to drive meaningful change and achieve their social and environmental goals.
About the Founder
Katie Elder is dedicated to helping people find purpose through their business and careers by integrating elements of sustainability and a path to creating tangible positive effects for the people and communities around them. With over 20 years of experience across diverse marketing disciplines and industries, Katie brings a wealth of knowledge and expertise to Good Principles ™ Consulting.
Katie holds a Master's degree in Sustainability Leadership from the University of Cambridge, a Bachelor of Commerce Honours Degree from Queen’s University at Kingston and was recognized as one of Marketing Magazine's 'Top 30 under 30'.